The Squared System
Every engagement runs the same four-stage loop. Each pass feeds the next, so every dollar spent sharpens the next decision. That's how spend gets squared.
Results
Metrics from live client accounts.
Case studies
Inherited an account stuck below break-even after a mistimed launch. Rebuilt the creative pool, cut under-performers, and installed an MER-first reporting cadence. Budget held flat during recovery, then scaled once stability returned.
Running the paid Meta arm of a pickleball creator's course funnel. Job is to feed the course page with qualified, creator-adjacent traffic at a cost low enough to compound alongside YouTube mid-roll placements and Google organic. 4,253 link clicks at $0.06 per click in the last 30 days, well under category benchmarks for creator-economy traffic, with the full funnel producing $2,650.76 in course revenue in January across channels.
Built a launch campaign from scratch: pixel, Conversions API (CAPI), creative pool, and landing page live in the same week. 789 landing page views in week one on a lean budget, event tracking clean enough to make every scaling decision after defensible.
What we do
Most agencies pick one lane. We run the full loop because paid media only compounds when the buy, the creative, and the data all move together.
Daily optimization on Meta and Instagram. Kill-and-scale grounded in MER, not vanity Return on Ad Spend (ROAS). Tracking, pixel, and CAPI built in so every decision is defensible.
Hooks, scripts, and production for static and video. In-house photography when a brand needs it. Every asset is built to test, not just to look good.
Short-form strategy for Instagram and TikTok. Organic presence so the paid side doesn't have to carry everything.
Founder
I help grow your business the way an operator reads a Profit & Loss statement. With you every step of the way, because the best business relationships are win-win.
Gabby · Founder, G Squared
Let's talk
Drop a few details and we'll get back within one business day. If there's a fit, the next step is a 30-minute call.
